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Things that you can do to make sure that Google does not penalize your site

There are several things that you can do to make sure that Google does not penalize your site:

  • Improve the poor quality pages on your website. Ask yourself: is the page useful to my website visitors? If not, improve the content of the page to make it more useful.
  • It is very likely that the overall user experience is important. Check the usability and the design of your web pages. Your web pages should be easy to navigate and they should have a professional design.
  • Check the ads/content ratio on your web pages. If a web page mainly consists of ads then it is likely that Google considers it low quality.
  • Don't try to cheat Google with shady search engine optimization methods. Focus on optimization methods that are beneficial to webmasters, website visitors and Google.