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The Power of the Title Tag

Search engine traffic is something which every website owner is looking for. Basically, proper optimization of the page title is something which can bring loads of search engine traffic to your website. However, many a time people under estimate the power of the title tag.

You should know how you can improve the title tag of a web page, so that it can return you the much needed results. Here are a few tips which can help you to properly optimize your page title:

  • Be Specific:
    As we know that every page of a website is having a unique purpose, so it should have unique title too, this should be specific. Every page should target some specific keyword, so always prepare the title of the page with proper care. Remember, you have a maximum of 65 to 70 characters to give your title. So properly use these characters and be specific.

  • Good looking title is something which can attract visitors:
    Remember if you are searching for something in any search engine, the first thing which you notice in the SERP is the title of the links. So if you need to get visitors from the search engines then you should prepare compelling titles for your web pages. It will surely attract more visitors from search engines.

  • Common Mistakes:
    Normally many people do the mistake of either providing same title on all the web pages, or choosing the company name as the title of the web pages. These two are not good, as the purposes of all the pages are different, and thus it should have different titles and keywords too.
You should give a thought about the title and you are sure to get many more visitors from the search engines, which will increase the value of your website.

Internet Marketing Strategies for Boosting your Business!

Internet Marketing Strategies

The growth of Internet in last few years has changed the way of the business world. Web media today makes it easier than ever before for businesses to deal with global audience at their convenience. Therefore developing an internet marketing strategy today is of paramount importance for the business to succeed.

Top 4 ways to boost business with Internet Marketing:

  • Get visibility on social networking site: Creating a company fan page on social networking sites or twitting regularly about company updates on Twitter, Facebook or any other networking site helps to promote your business like no other way.

  • Progress in Customer Relation Management: Email marketing is one of the tested and effective ways of managing customer relationship. Keep your valuable customers updated about company news through E-Newsletter at regular intervals.

  • Use of quality keywords: Use keyword ranking and keyword suggestion tools to use appropriate keywords for your website. Optimize your website properly based on those keywords. This in turn helps to attract potential users and in due course increase search engine page ranking.

  • Video and other multimedia tools: Use video clips, slide shows and other presentations to showcase new products or services. This also helps the customer to have a wider view about the product your company offers. Feature the videos on company website or use other video sharing websites.