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301 Redirection And Its Implementation

Most of us usually heard about 301 redirection but what is it …??? In simple words we can say “301 REDIRECTION” is the most efficient and Search Engine Friendly method for webpage redirection. 301 redirection interpreted as “Moved Permanent”. Search engines also support this redirection. It's not that hard to implement and it should preserve your search engine rankings for that particular page. This is the safest option if you have to change file names. Implementation Of .htaccess:

  1. In the directory you want to redirect, create (or edit if it already exists) the .htaccess file.
  2. In one complete line, without any additional line feeds, enter the direct command.
  3. Save the file.
  4. Upload the file.
The .htaccess file can be executed easily and it is always on root folder but its usually hide from the visitors.

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Role Of Inbound Links On Your Site Ranking

Everyone says that to make your site ranks well, you must have good number of inbound links. Do you think this is true ? ….. “Yes it is ……..”

But you should always link with relevant sites with good PR and follow other parameters also. Linking to other web sites can hurt your rankings if you link to the wrong web sites. Links to web spammers or "bad neighborhoods" on the web like FFA sites, link farms, etc. can have a negative effect on your rankings on Google and other search engines.

So always go for good inbound links which will definitely help you to rank high.

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Can Search Engines Read Your CSS Files?

Firstly you tell me …. Do you think search engines can read your external CSS files? Your answer must be “NO”. But its possible, search engines can read your CSS files now.

With the help of CSS files you can easily change the total outlook of the site without touching the HTML coding, means your HTML coding is always same but the CSS file that is used to display the HTML code changes.

Unfortunately, some webmasters try to fool search engines with that technique. Many webmasters with the help of CSS files can hide the content from their site visitors. Webmasters can put keyword rich content in the HTML code of their web pages that search engines can index. The same text can be hidden from human web surfers by using CSS means the content crawled by crawler is totally different and read by visitors is different.

To avoid this practice now search engines can read your external CSS files also and if they find anything wrong or something like above mentioned practice, they penalize your site.

So beware of this next time and DON’T try to fool search engines.

Thanks & Regards.